Experience

Skills

Education

Quillt (Formerly Gateway Blend)

Affiliate Team Lead (May 2022 - February 2023)

  • Developed and implemented a series of training documents detailing how to use databases and tools.

  • Created performance dashboards using data from MySql queries and Google Formulas.

  • Analyzed content performance, and examined results. Made recommendations that lead to over $25,000 in affiliate profit for Q3 and Q4 of 2022.

  • Optimized affiliate links placed in articles with Microsoft Clarity to increase CTR by 15%.

  • Updated top traffic affiliate articles with high performing keywords using Clearscope.

  • Researched article topics and keywords using SEMrush.

  • Using recommendations from Help A Reporter Out ("H.A.R.O."), curated product round-up articles.

  • Managed Content Marketing specialist who was responsible for the Facebook ad creation process for completed affiliate articles.

  • Oversaw writing process of articles for four different websites.

  • Created and maintained paid Facebook ad campaigns, adjusted budgets and bid caps based on performance.

  • Point of contact for outside affiliate companies.

Content Team Lead (March 2021 - May 2022)

  • Managed a team of four Content Marketing Freelancers.

  • Developed and implemented a training module to educate Freelancers on how to read data metrics and modify queries using MySql.

  • Created and maintained a resource library of various Google Sheets formulas, with examples of how best to utilize them.

  • Analyzed results of content pieces to determine future topics for each website.

  • Created and updated performance documents for biweekly content performance reviews.

Content Marketing Specialist (October 2019 - March 2021)

• Curated intriguing content for multiple websites.

• Created engaging ad copy to increase Facebook ad clicks.

Management: Managed a team of four for two years.

Data Analysis: Amazon Quicksights, Google Sheets, Trackonomics, MySql Queries, Facebook Ads Manager.

Photo Editing: Canva, Pixlr.

Google Ads: App, Display, Shopping, Search, Video.

Languages: French (Conversational), Spanish (Beginner)

Southern Illinois University Carbondale, Illinois

Bachelor of Science, Communications August 2015 - August 2019

Duke University Online

Digital Marketing Certified Associate March 2020 - February 2021